When Taurus entered the world of competitive shooting, it had a goal in mind, which was to grow the sport by reaching new genres of shooters – women and youth. In 2011, Jessie Duff was recruited to take on the role of Taurus Team Captain with the vision of developing a new generation of shooting ambassadors, meeting stringent requirements both on the range and in public:
Taurus Young Guns™ must maintain a positive public image in accordance with Taurus’ corporate values regarding conduct and safety, both on and off the firing range, including but not limited to, social media sites such as Facebook and Twitter. Taurus Young Guns must also maintain at least a 3.0 grade point average or “B” average, depending on the grading scale of the high school attended by the team member.
With such stringent criteria in place, Duff was determined to find Taurus their first Young Gun team member. After several months of scouting junior shooters, Alex Larche was the one individual that caught the attention of the Taurus team captain. “I was very impressed with the level of talented, young shooters competing these days, ” comments Duff. “After an exhausting search, it was very apparent that one particular shooter met the requirements necessary to become a Taurus Young Guns member. Alex Larche is not only a talented shooter, but portrays himself in a positive manner when he is both on and off the range. He exemplifies what we are looking for in our future shooters’ program.” Alex will be competing in the Production and Single Stack classes at local, regional and national matches.
“Today, the industry is talking about the new gun owners and how we need to recruit more of these folks into the shooting sports,” states Mark Kresser, President and CEO of Taurus International Manufacturing. “We are finished talking and have implemented a program to encourage young shooters to be safe, responsible and respectful at home, in school and on the shooting range. We are very excited to have Alex as a part of our Taurus family and look forward to a very bright future!”
Taurus® is the global leader in revolver production. Taurus International Manufacturing, Inc. is proud to be the U.S. importer of all Taurus brand firearms manufactured in Brazil and to be the manufacturer of the model PT-22, PT-25 and PT-738 pistols made here in the U.S. Taurus International services all Taurus brand firearms under the LIFETIME REPAIR POLICY™ as well. For additional information about Taurus, visitwww.taurususa.com. High-resolution images are available at www.taurusdownloads.com.
KIM CAHALAN KIM@MEDIADIRECTCREATIVE.COM 309.944.5341